When Good Reps Keep Leaving
There’s a problem brewing in a lot of freight and logistics companies — and it’s not the market. It’s the revolving door of sales reps. You onboard someone, train them, give them six months, and just as they’re starting to understand the business… they’re gone.
It’s easy to blame the rep. “They weren’t a hunter.” “They didn’t get the industry.” But if it keeps happening, you’ve got to look deeper. High churn in your sales team is a symptom — not the disease.
And it costs more than most leaders realise.
The Real Price of Constant Turnover
Replacing a salesperson isn't just about recruitment fees and a few weeks of lost productivity. The cost stacks up quickly — and silently. Every time a good rep walks out, here’s what you lose:
- Pipeline – Gone with them. Even warm leads take time to rebuild.
- Momentum – The whole team slows down when there’s constant change.
- Brand perception – Customers notice the handoffs and inconsistency.
Then there’s the internal damage. Your ops team gets whiplash from working with a new face every quarter. Morale drops. Confidence in leadership slips. And your company starts developing a reputation — not a good one.
Why Good Reps Walk (Even When They’re Earning)
It’s not always about money. In fact, most top-performing reps leave because of friction, not failure. If they’re consistently hitting targets and still leave, it usually comes down to one of these:
- No career path – If the next step is just “sell more,” that’s not a future.
- Operational chaos – It’s hard to win customers when the back end keeps breaking promises.
- Micromanagement – High performers hate being treated like juniors.
- Zero feedback loop – If reps are never asked what’s working or what’s broken, they’ll assume leadership doesn’t care.
Sometimes, all it takes is a competitor with a slightly better comp plan, tighter ops, or a clear growth path — and that’s enough to trigger the move.
Fixing the Foundations: Retention Over Replacement
Hiring more reps won’t fix a broken system. If your average sales rep tenure is under 12 months, start by improving the environment they’re walking into. That means:
- Onboarding with purpose – Clear expectations, realistic ramp-up, and actual support.
- Leadership accessibility – Sales reps should have access to decision-makers, not just dashboards.
- Ops-Sales alignment – No rep should be afraid to promise service because ops might drop the ball.
- Recognition that matters – Not everyone wants a plaque. For some, it’s autonomy. For others, it’s equity. Know what makes them stay.
When retention becomes the focus, everything else improves — performance, culture, and customer satisfaction.
How Atlas Global Talent Helps Build Long-Term Sales Teams
At Atlas Global Talent, we work with logistics businesses who don’t just want warm bodies — they want high-performing, long-term revenue generators. We help you attract top-tier freight sales reps and structure your hiring around performance, retention, and pipeline stability.
Whether you’re scaling fast or fixing churn, we bring more than candidates — we bring clarity on what great hiring should look like.
Stop the revolving door. Let’s build a sales team that stays.
Contact the Recruitment Team at Atlas Global Talent
Atlas Global Talent is a recruitment agency specialising in Logistics and Freight Forwarding. We connect businesses with reliable, high-end talent, ensuring they have the right people to drive future growth and success.
Our expertise covers permanent, temporary, and contract recruitment, allowing companies to scale efficiently. Within our specialist sector, we recruit across:
- Sales & Business Development
- Account Management
- Freight Operations
- Transport Operations
- Warehouse Operations
- Driving
- Procurement
- Administration
- Accountancy & Finance
- Human Resources
- IT
With operations in the United States, Canada, Latin America, United Kingdom and Europe, we offer a personalised, consultative approach. Our specialist recruiters provide market insights, helping businesses find the best talent while supporting professionals in advancing their careers.
We take a data-driven approach to recruitment, ensuring future-proof hiring solutions that help companies thrive in competitive markets. Beyond hiring, we act as a strategic partner, helping businesses navigate industry challenges and maximise long-term success.
At Atlas Global Talent, we make recruitment seamless and effective, delivering value at every stage. We're more than just a recruitment agency — we are a trusted partner, driving sustainable growth through talent acquisition.
📧 Email: info@atlasglobaltalent.com
🌍 Website: www.atlasglobaltalent.com
Permanent Recruitment Team
📞 UK: 01925 358 615
📞 US: 872 588 8408
📞 CA: 438 488 9030
UK Driving Recruitment Team
📧 Email: driving@atlasglobaltalent.com
📞 Office: 01925 358 438
📞 Mobile: 07341 740 425
